Black Friday 2017 Sales Black Friday Discounts and ADS
When is Black Friday 2017?
Black Friday November 24, 2017, the Friday immediately after the Thanksgiving holiday, and that's one month from today.
It’s the official start to the holiday shopping season, and it’s famous for what retailers call “doorbusters”: deals so good that shoppers will try and break down the front doors to get at them. Inevitably that means it’s also famous for shoppers battling one another, with each Black Friday bringing a new bunch of YouTube clips showing people fighting over flat-screen TVs.
Despite the chaos, Black Friday continues at just about all the major US retailers every year. Many even open start the bargains on Thanksgiving to give shoppers a chance to grab the best deals even earlier. Last year, $1.9 billion was spent online on Thanksgiving Day, bringing the two-day Thanksgiving and Black Friday total to over $5 billion.
What is Black Friday:-
Black Friday is the day following Thanksgiving Day in the United States (the fourth Thursday of November). Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S., and most major retailers open very early (and more recently during overnight hours) and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate have described it as the busiest shopping day of the year for a much longer period of time.Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.
Pakistan
In Pakistan, Black Friday Sale was introduced by Daraz.pk on November 27, 2015 having partnership with Easypaisa. Afterward, Black Friday become popular in Pakistan. On November 25, 2016 many outlet retailers and online shopping websites announced Black Friday Sale having partnership with many Banks. Next Black Friday is going to held in Pakistan on November 24, 2017.
France
French businessmen are slowly inserting the Black Friday consumer craze of the US. Discounts of up to 85% were given by retailing giants such as Apple and Amazon in 2014. French electronics retailers such as FNAC and Auchan advertised deals online while Darty also took part in this once a year monster Sale. Retailers favored the very American term "Black Friday" to "Vendredi noir" in their advertisements. In 2016, because of the terror attacks in Paris in November the year before, some retailers used the name "Jour XXL" (XXL day) instead of Black Friday.
India
The popularity of Black Friday is also increasing in India. The reason for this is the growing number of e-commerce websites. The big e-commerce retailers in India are trying to emulate the concept of shopping festivals from the United States like Black Friday and Cyber Monday. Flipkart, Snapdeal and Amazon have been offering discounted products on the major festivals in India. December witnesses the Great Online Shopping Festival (also called GOSF) for three days where people shop from all the major e-commerce players and large FMCG brands. From 2015, google has now stopped the GOSF. The aim was to bring leading e-commerce players on a single platform and boost online shopping in India. Survey during GOSF 2014 suggests that 90% of consumers were satisfied with the exclusive discounts offered in GOSF. According to Google Trends, the interest for Black Friday is rising every year. Comparing the search volume of the term Black Friday in November 2012 and November 2013, the increase is almost 50 percent (22,200 is the search volume in November 2012 and 33,100 is the search volume in November 2013, according to the Google Adwords).
Mexico
In Mexico, Black Friday was the inspiration for the government and retailing industry to create an annual weekend of discounts and extended credit terms, El Buen Fin, meaning "the good weekend" in Spanish. El Buen Fin has been in existence since 2011 and takes place on November in the weekend prior to the Monday in which the Mexican Revolution holiday is pushed from its original date of November 20, as a result of the measure taken by the government of pushing certain holidays to the Monday of their week in order to avoid the workers and students to make a ”larger” weekend (for example, not attending in a Friday after a Thursday holiday, thus making a 4-day weekend). On this weekend, major retailers extend their store hours and offer special promotions, including extended credit terms and price promotions.
Romania
The concept was imported in Romania by eMAGand Flanco in 2011 and became bigger each year. The two reported the biggest Black Friday sales in 2014. eMAG sold products worth some 37 million euros while Flanco's sales totaled 22 million euros. Hundreds of retailers announced their participation in the 2015 campaign.
In 2015, 11 million Romanians say they have heard about Black Friday which is 73% of the 15 million people target segment. 6.7 million plan on buying something on biggest shopping event of the year in Romania.
In Romania, Black Friday is one week before the US Black Friday.
Canada
The large population centers on Lake Ontario and the Lower Mainland in Canada have always attracted cross-border shopping into the US states, and as Black Friday became more popular in the US, Canadians often flocked to the US because of their lower prices and a stronger Canadian dollar. After 2001, many were traveling for the deals across the border. Starting in 2008 and 2009, due to the parity of the Canadian dollar compared with the American dollar, several major Canadian retailers ran Black Friday deals of their own to discourage shoppers from leaving Canada.
The year 2012 saw the biggest Black Friday to date in Canada, as Canadian retailers embraced it in an attempt to keep shoppers from travelling across the border.
Before the advent of Black Friday in Canada, the most comparable holiday was Boxing Day in terms of retailer impact and consumerism. Black Fridays in the US seem to provide deeper or more extreme price cuts than Canadian retailers, even for the same international retailer
United Kingdom
In the United Kingdom, the term "Black Friday" originated within the Police and NHS to refer to the Friday before Christmas. It is the day when emergency services activate contingency plans to cope with the increase in workload due to many people going out drinking on the last Friday before Christmas. Contingencies can include setting up mobile field hospitals near City Centre nightspots. The term has then been adopted outside those services to refer to the evening and night of the Friday immediately before Christmas, and would now be considered a mainstream term and not simply as jargon of the emergency services.
Since the start of the 21st century there have been attempts by retailers with origins in the United States such as Amazon to introduce a retail "Black Friday" as it would be understood by Americans, into the United Kingdom. In 2013 Asda (a subsidiary of the American firm Walmart) announced its "Walmart's Black Friday by ASDA" campaign promoting the American concept of a retail "Black Friday"in the UK. Some online and instore companies have adopted the American-style Black Friday sale day, although others appear sceptical, with one 2013 comment piece in the trade publication Retail Week labelling it "simply an Americanism, which doesn't translate very well."
In 2014, more UK-based retailers adopted the Black Friday marketing scheme than ever. Among them were ao.com, very.co.uk, John Lewis and Argos, who all offered discounted prices to entice Christmas shoppers. During Black Friday sales in 2014, police forces were called to stores across Britain to deal with crowd control issues, assaults, threatening customers and traffic issues. Sir Peter Fahy, Chief Constable of Greater Manchester Police, stated: "The events of last night were totally predictable and I am disappointed that stores did not have sufficient security staff on duty. In response to incidents at branches of Tesco, Greater Manchester Police's deputy chief constable Ian Hopkins said that shoppers had behaved in an "appalling" fashion and the lack of planning from retailers was "really disappointing": "They should have planned appropriately with appropriate levels of security to make sure people were safe. They have primary responsibility to keep people safe and they can’t rely on the police to turn up and bail them out and that’s what happened last night.
Asda announced that it would not take part in the 2015 Black Friday.] In 2015, Black Friday was predicted to become the biggest day of shopping in Britain, with as much as £2bn spent in shops and online in 24 hours. However, many large retailers have discontinued, downplayed or heavily modified the concept since 2014, sometimes citing disruption to Christmas trading patterns or bad publicity.
United States
The states which have official public holidays for state government employees on "The Day After Thanksgiving" include Arkansas, California, Delaware, Florida, Georgia, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, New Mexico, Ohio, Oklahoma, Pennsylvania, South Carolina, Texas, West Virginia, and Wisconsin.
The news media have long described the day after Thanksgiving as the busiest shopping day of the year. In earlier years, this was not actually the case. In the period from 1993 through 2001, for example, Black Friday ranked from fifth to tenth on the list of busiest shopping days, with the last Saturday before Christmas usually taking first place.In 2003, however, Black Friday actually was the busiest shopping day of the year, and it has retained that position every year since, with the exception of 2004, when it ranked second (after Saturday, December 18).
The SouthPark neighborhood of Charlotte, North Carolina, is the most trafficked area of the United States on Black Friday.
Black Friday is a shopping day for a combination of reasons. As the first day after the last major holiday before Christmas, it marks the unofficial beginning of the Christmas shopping season. Additionally, many employers give their employees the day off as part of the Thanksgiving holiday weekend. In order to take advantage of this, virtually all retailers in the country, big and small, offer various sales including limited amounts of doorbuster/doorcrasher/doorsmasher items to entice traffic. Recent years have seen retailers extend beyond normal hours in order to maintain an edge, or to simply keep up with the competition. Such hours may include opening as early as 12:00 am or remaining open overnight on Thanksgiving Day and beginning sale prices at midnight. In 2010, Toys 'R' Us began their Black Friday sales at 10:00 pm on Thanksgiving Day and further upped the ante by offering free boxes of Crayola crayons and coloring books for as long as supplies lasted. Other retailers, like Sears, Express, MK, Victoria's Secret, Zumiez, Tilly's, American Eagle Outfitters, Nike, Jordan, Puma, Aéropostale, and Kmart, began Black Friday sales early Thanksgiving morning, and ran them through as late as 11:00 pm Friday evening. Forever 21 went in the opposite direction, opening at normal hours on Friday, and running late sales until 2:00 am Saturday morning. Historically, it was common for Black Friday sales to extend throughout the following weekend. However, this practice has largely disappeared in recent years, perhaps because of an effort by retailers to create a greater sense of urgency.
The news media usually give heavy play to reports of Black Friday shopping and their implications for the commercial success of the Christmas shopping season, but the relationship between Black Friday sales and retail sales for the full holiday season is quite weak and may even be negative.
How big was Black Friday 2016?
Britons spent a record £5.8 billion over the four days between Black Friday and Cyber Monday 2016 - an increase of 15 per cent on last year, according to VoucherCodes.co.uk and the Centre for Retail Research (CRR). Online retailers took approximately £2.8 billion of this - up 20 per cent from £2.3 billion in 2015, according to the data.
What to expect from Black Friday 2017
Last Black Friday had some of the most ambitious deals we've seen to date, so expect even deeper discounts in 2017. In addition to greater markdowns on Black Friday, retailers will try to beat their own savings - and each other - with better deals even earlier. What started as Black Friday weekend has become Black Friday week, and this year we expect some big-name retailers to start discounting long before that.
That makes sense for many reasons: it spreads the load on their websites and stores, and more importantly it means the news of their deals won’t be buried amid the avalanche of Black Friday announcements. So keep your eyes peeled - and keep visiting our deals page - from early November, and maybe even earlier than that.
Something we saw a lot of in 2016 and expect to see even more of in 2017 is a sliding scale of discounting: we noticed deals got bigger and better as the month progressed. That’s likely to happen again in 2017, with reasonable deals at the beginning of the Black Friday period and more exciting but limited quantity deals on Black Friday itself. The emphasis will be on the more expensive products where retailers can cut prices but still make a decent profit.
Why Black Friday matters
Black Friday has transformed the holiday shopping season, for better and for worse. James Miller, senior retail consultant at Experian Marketing Services, told the BBC that “there is little doubt Black Friday has dramatically changed the way people shop in the run-up to Christmas and has created an expectation of deep discounts that arguably did not exist before,” while a report by LCP Consulting found that nearly one-third of US retailers believe Black Friday is “unprofitable and unsustainable."
Before Black Friday became a big deal, the run-up to the holidays was a great period for retailers: we’d buy loads of presents for others and for ourselves, and retailers would make huge piles of money. Then Black Friday happened, and all of a sudden many of us were browsing the bargains for the presents to put in Santa’s sack. Money spent on deeply discounted products in November is money that won’t be spent on more profitable products in December.
According to research by Verdict Retail, there is “no evidence” that Black Friday “stimulated demand”: Black Friday is essentially a black hole that sucks in a big part of people’s pre-Christmas shopping. We buy more but pay less for it.
The National Retail Federation has numbers to back that up; according to the group, shoppers spent less on average over the 2016 Thanksgiving weekend, though that was largely because items were so deeply discounted. Amazon led the way with an average of 42% off items available on its digital storefront, according to Reuters.
“It was a strong weekend for retailers, but an even better weekend for consumers, who took advantage of some really incredible deals,” said NRF President and CEO Matthew Shay. “In fact, over one third of shoppers said 100% of their purchases were on sale.”
As online shopping overtakes in-store shopping on Black Friday, mobile is playing an increasingly important role. Many retailers reported significant leaps in mobile shopping last year, and it was the first-time ever shopping via phones and tablets topped $1 billion in the US. That's a 33% increase in mobile shopping over Black Friday 2015.
Black Friday 2017 won't be so crazy
While Black Friday of years' past may have spelled mayhem, with more people shopping online than in stores, the main thing you'll have to worry about on Black Friday 2017 is whether stock will run out, not whether you'll be bowled over by a shopping cart.
Retailers, too, will have to be prepared for an increase in online shoppers on Black Friday 2017. Macy's wasn't prepared for the traffic that came to its website on Black Friday 2016, and shoppers were kept off the site at several points during the day. Not good.
This year, expect major retails to be well prepared for even higher online traffic, especially on mobile.
What's more, just like Black Friday 2016, there will likely be lots of savings spread out over the week, not just on Thanksgiving and Black Friday. Last year, many big-name retailers spread their sales over an entire week from the Monday before Black Friday to Cyber Monday 2017, the Monday immediately after.
Cyber Monday used to be a separate event, the day everybody panicked that they hadn't bought any presents before visiting Amazon on their work computers. But in 2016, it was just another part of Black Friday Deals Week.
“There is no question that heavy discounting early in the holiday sales season, both online and in stores, along with retailers opening their doors on Thanksgiving Day have cut into Black Friday sales,’’ NRF spokesperson Ana Serafin Smith told USA Today. “However, Black Friday remains the official kick-off to the holidays and an important tradition for millions of shoppers across the country. There is no indication that will change in the foreseeable future.’’
During what some call the Cyber Five weekend (Thanksgiving to Cyber Monday), Internet Retailer (via CommerceHub) estimated Amazon sold more than $4.7 billion. That's a lot of Amazon Echo speakers, GoPro cameras, and other goods!
With deals spread out over several days, Black Friday has lost some of its influence as the biggest shopping day of the year. Still, retailers reserve some of their best bargains for Black Friday, so it's well worth keeping an eye on the day.
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