Amazon sale SHOCK - Big discount promotion revealed ahead of Black Friday

Amazon is using a new discount tactic to get them ahead of their retail rivals before the Black Friday 2017, Cyber Monday and Christmas sales rush.

The ‘discount provided by Amazon’ scheme has been launched by the online retailer, which sees prices of third-party sellers’ products slashed.

Recently, Amazon has started reducing Marketplace prices by as much as nine per cent to ensure it remains competitive.

Products like board games and tech gadgets offered by third-party sellers have seen their prices cut, with Amazon covering the cost difference.

The price-cutting scheme was reported by The Wall Street Journal, with it affecting third-party sellers in the US.

An Amazon US spokesperson said: “When Amazon provides a discount, customers get the products they want at a price they’ll love, and small businesses receive increased sales at their listed asking price.”

Analysis from The Wall Street Journal showed the discounts affect certain items from sellers using Amazon’s in-house fulfilment option.

Marketplace sellers can opt out of the programme if they want to.

The WSJ also reported that Amazon did not inform sellers who had the prices of items cut about the discounting.

This could prove problematic for Marketplace users who have signed agreements to maintain a price for goods they sell on different platforms.